![]() ![]() Hyer compels users to learn more about their brand without being too vague, which prompts customers to look around and initiate their journeys. This central image tells a story, but thanks to strategic use of white space, it doesn’t feel overwhelming. Hyer makes a strong impression on website visitors with a striking illustration that slowly moves across the screen as you scroll. Screenshot of Hyer’s winning web design, Source: Hyer Hyer is a private jet rental company that was awarded ‘Website of the Month (2022)’ by the CSS Design Awards. To emulate their design, get creative: think of your site as an immersive experience and look for ways to create user delight through images, audio, and moving graphics. IBM’s website is a great example of a streamlined site focused on a complex concept. They also use visual storytelling to explain how their tools work in the real world-turning complex tools (AI) and their product vision into an easily understandable experience for users. Site visitors can also explore three user stories through video game-like functions to learn more about IBM’s Watson tool.įinally, IBM’s website layout is well balanced, with a large title that grabs users’ attention and a bold blue CTA. IBM’s engaging design offers visitors an immersive visual and auditory experience. Users are first prompted to put on headphones to get the full website experience-but even if they skip this step, they’ll be engaged by the responsive background that moves as they navigate through the page. Screenshot of IBM’s ‘The Harmonic State’ web design, Source: IBM Freshbooksįreshbooks is a cloud-based accounting software company. This helps you guide users through key features, letting them dynamically interact with the information presented. Start by using segmenting techniques to ‘chunk’ information in ways that are aesthetically pleasing and easy to understand. These techniques are especially useful for feature-heavy websites like interactive video conferencing web apps. The navigation bar stands out in white against the darker shapes below to highlight their ‘Get started’ and ‘Find the plan for you’ call-to-action (CTA) buttons-helping users complete their desired actions and contributing to conversion rate optimization. Dropbox also lists its best features in a bar below the subheading to quickly summarize their value in a visually appealing and easily digestible way.Īs well as helping users understand the unique selling proposition of the product, the Dropbox homepage clearly guides users on what to do next. The simple, catchy subheading, 'Do more with your files,' clearly states what Dropbox helps users achieve. ![]() Screenshot of Dropbox’s homepage, Source: Dropboxĭropbox’s homepage design features eye-catching geometrical shapes filled with slideshow examples of what users can accomplish with their product. ![]()
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